Most Great Ideas Don’t Start With a Grand Vision

We kept attending events where something strange happened. People showed up, took hundreds of photos, captured moments that mattered… and then those memories quietly disappeared.

Photos lived on random phones. Some were shared on WhatsApp, heavily compressed until they looked like artifacts from a decade ago. Others were promised “later” and never sent. Even when photographers did their job well, guest photos, candid moments, and behind-the-scenes memories were lost in the digital void.

It felt wrong. Deeply wrong.

Events are meant to be shared experiences, but the memories were fragmented. The very thing that makes events special—the collective experience of being there together—was being lost to technological friction and human forgetfulness.

The Frustration That Started It All

Picture this: You’re at a friend’s wedding. The professional photographer captures the ceremony, the first dance, the posed family portraits. Beautiful work.

But what about the moment when the groom’s best friend gave that hilarious toast? The flower girl who fell asleep in her grandmother’s lap? The spontaneous dance-off that happened when the DJ played that one song?

Those moments live on thirty different phones. And statistically, most of those photos will never be seen by anyone except the person who took them.

We experienced this frustration at weddings, corporate events, birthday parties, conferences, and community gatherings. Every single time, the same story: incredible moments captured, then lost to the chaos of modern digital life.

What We Built First

Our first version of FotoPool focused on one thing: making it easy to collect and share event photos. One event. One shared gallery. No chasing people. No WhatsApp group chaos. No Google Drive links that nobody clicks.

The concept was simple: create a digital space where everyone at an event could contribute their photos, and everyone could access the complete collection.

And it worked. People used it. Photos were finally in one place.

For the first time, couples got to see their wedding from every angle. Corporate event managers could share comprehensive galleries with stakeholders. Birthday party hosts discovered moments they never knew happened.

But something else became clear.

What Our Users Taught Us

As we listened to users across weddings, community events, and corporate gatherings, we noticed a pattern. A bigger pattern than we initially anticipated.

Photos weren’t the only problem.

Event organizers were juggling a fragmented ecosystem:

• Ticketing lived on one platform — Eventbrite, Ticketmaster, or a dozen others
• Guest lists lived somewhere else — spreadsheets, CRM systems, or sticky notes
• Admin coordination happened over WhatsApp — chaotic group chats with messages getting lost
• Payments were tracked manually — invoices, receipts, reconciliation nightmares
• Photos were an afterthought — “we’ll figure that out later”

Events were fragmented long before the first photo was taken.

The photo sharing problem we initially solved was really just a symptom of a larger issue: the entire event experience was scattered across too many disconnected tools.

The Shift

So instead of perfecting photo sharing in isolation, we made a bigger decision—one that would fundamentally change what FotoPool was meant to be.

We expanded FotoPool into an end-to-end event platform. One place to create events, sell tickets, manage guests, add admins, receive payouts, and collect memories.

Not because we wanted to build more features. We’re not feature-happy engineers who add complexity for complexity’s sake.

But because this was the environment photo sharing actually needed to work well. When ticketing, guest management, and photo sharing all lived in one ecosystem, everything became smoother. Guests had one place to go. Organizers had one dashboard to manage. The experience before, during, and after the event finally felt connected.

What FotoPool Is Today

FotoPool now helps organizers and guests experience events more fully—before, during, and after they happen.

Before the event: Create your event, set up ticketing, invite your team as admins, and start building anticipation.

During the event: Check guests in seamlessly, enable real-time photo sharing, and keep everything running smoothly from one dashboard.

After the event: Share the complete photo gallery, process payouts, and turn first-time attendees into community members who come back again and again.

We’ve served thousands of users across dozens of countries. Weddings, conferences, birthday parties, community gatherings, corporate events, festivals—each one unique, all of them benefiting from having their event experience unified in one place.

And we’re still listening. Still learning. Still building.

Why This Matters

Because events aren’t just logistics.

They’re human moments worth preserving.

They’re the birthday parties where kids discover the magic of celebration. The weddings where families come together across generations. The corporate events where careers are launched and partnerships are formed. The community gatherings where strangers become friends.

These moments deserve better than scattered photos and fragmented experiences.

They deserve to be captured completely, shared easily, and remembered forever.

That’s why we built FotoPool. And that’s why we keep building it every day.

Join Us

We’re a small but mighty team based in Scotland, bringing together expertise in mobile development, design, and event management. We’re not backed by massive venture capital or driven by exit strategies. We’re driven by the simple belief that events are important, and the technology surrounding them should work seamlessly.

If you’ve ever lost event photos to WhatsApp compression, spent hours chasing people for images, or wished there was a simpler way to run events—FotoPool was built for you.

Download the app. Create your first event. And experience what happens when event technology actually works.

Together, let’s make sure no great moment goes unshared.